A perfect example of selling the sizzle and not the steak:
They never show the product in this ad. The closest we get is a remote control car. But the storyline, the editing (I count 45 cuts in under a minute), and the inspired use of music brings across the sense of exhilaration perfectly.
The guy at the end showed up in all the Nissan ads of the time. He was always just a little bit creepy.
Monday, July 24, 2006
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