David Lynch making a TV ad? You'd think it would be bizarre, semi-otherworldy, probably have little to do with the product. And you'd be absolutely right.
I still remember where I was for the pilot episode of Twin Peaks - in the lounge of my freshman dorm, glued to the screen right through to the "A Lynch/Frost Production" logo. Like everyone else, I stopped watching when they revealed who killed Laura Palmer, but that first night was a wonder. Kind of fun to have this ad bring it all back.