Over the years, His Royal Bobness must have gotten hundreds upon hundreds of offers to sell his songs to Madison Avenue. One can imagine Just For Men haircoloring making good use of "My Back Pages," with its refrain, "Ah, but I was so much older then, I'm younger than that now."
Of course, Dylan turned them down. But not for the high minded reasons we all assumed. It turned out he was just waiting for the right company to offer.
How do we know this? Because he came right out and said what he'd sell out for. Thirty-eight years earlier.
Kudos for whoever dug up the press conference after the ad came out. And more kudos for whoever convinced Vincent Price to appear in the ad.
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