Folger's commercials have been pretty good quality over the years - they put the phrase "we secretly replaced" into the lexicon, and the brought us the Swedish pitchwoman supreme, Mrs. Olson, who talked about Folger's being "monten gron, de riches', mos' aromatic kind uff coffee." (Actually, she was from Stanton, Iowa. Read more about her here.)
Even in their early ads, they showed vision - watch this one with an eye out for its film noiriness. (And how about that turnstile!)
But you know what happens. You get older, you try something different to stay on top. And what the Folger's people tried...
You know what, I don't think any description I could give could do this justice. Just watch it and thank the deity of your choice that nobody involved is you.