Thursday, March 01, 2007

We can be heroes, just for one day

The Mego Corporation, proud makers of "Ball Buster" and the "Starsky & Hutch" and "Waltons" toys, were THE company for action figures in the first half of the '70s. Then some executive took it upon himself to reject a deal to license toys for Star Wars. Kenner made the deal, raked in huge profits, and drove Mego out of business.

I'm not sure if this is an ad or a company film, but it's Mego in their prime, featuring their impressive lineup of superhero dolls, to the accompaniment of a football marching band. Well, maybe not, but it sure sounds like it.

Both DC and Marvel's top heroes get their props. Lots of questions remain, though - what's Shazam doing with a phone cord? Does the announcer put a little too much emphasis on one of the adjectives describing the Falcon? Most importantly, how do Mr. Fantastic and the Invisible Girl have the same power - and wouldn't it take a highly active imagination to make it work?

No comments: